B2B growth consultancy
Time to grow up
Growth strategy for B2B companies ready for their next stage.
We work with founders and leadership teams on positioning, channels, tools, process and team structure. Twenty years of B2B experience, applied to your business.
| Positioning | C | Knows what it does. Struggles to explain it. |
| Channels | D | Relies heavily on referrals. |
| Tools | B− | Has a CRM. Rarely opens it. |
| Process | C+ | Gets there in the end. |
| Team | B | Hard working. Founder still does everyone's homework. |
Head's comment: Shows real promise. Must try harder at sales.
Time to grow upWhere we start
Every project begins with a review of five areas. Then we focus on the two or three that will move revenue fastest.
Positioning
Who you sell to, and why they choose you.
Channels
Where your buyers spend their time, and where to invest first.
Tools
Your CRM, data and software, and whether they earn their keep.
Process
How a lead becomes a customer, and where deals stall.
Team
Roles, responsibilities and your next hire.
Global brands
- PlayStation
- Mastercard
- Nando's
- Foot Locker
- Jägermeister
Start-ups and scale-ups
- Eva Health
- Holly Health
- Accurise
- We Tree Kings
- Crack Magazine
Selected work
Four businesses we know inside out.
Eva Health
£1m
new revenue in six months
Selling into the NHS during Covid. The target was ten contracts; the outbound programme delivered fifty.
We Tree Kings
TBC
headline result
Co-founded. Wholesale and premium installation, sold across the UK.
Holly Health
TBC
headline result
Commercial strategy for a digital health start-up.
Accurise
TBC
headline result
Built the commercial function from scratch: CRM, website, outbound and partnerships.
Meet the founder
Danny Stone
Founder, Grow Up
Twenty years in B2B, across agencies, start-ups and scale-ups.
- Launched London's first free football magazineStarted at 20, selling the ads himself.
- Co-founded We Tree KingsNow one of the UK's biggest Christmas tree companies.
- Commercial director in fintech and health techEva Health, Holly Health and Accurise.
- Business director at Frukt, LondonGlobal brands including PlayStation, Mastercard and Nando's.
How we work
Fixed-scope projects with a clear end point.
- Step 1
Review
A full look at all five areas, with a score for each.
- Step 2
Plan
A one-page plan, in priority order.
- Step 3
Deliver
We work alongside your team to put it in place.
- Step 4
Handover
Your team takes it on, with ongoing support if you need it.